Why Is Credibility Important?
Credibility is crucial if you want to make money with your website.
Visitors to your site must have trust in your company.
It's pointless to spend a lot of time and effort on getting
visitors from search engines if those visitors don't convert to sales.
The Stanford Guidelines for Web Credibility:
- Make it easy to verify the
accuracy of the information on your website.
- Show that there's a real
organization behind your site.
- Highlight the expertise in
your organization and in the content and services you provide.
- Show that honest and
trustworthy people stand behind your website.
- Make it easy to contact you.
- Design your site so it looks
professional (or is appropriate for your purpose).
- Make your site easy to use --
- Update your site's content
often (at least show it's been reviewed recently).
- Use restraint with any
promotional content (e.g., ads, offers).
- Avoid punctuations errors of
all types, no matter how small they seem.
Make sure that your web pages are optimized for human web surfers
before you start with your search engine optimization activities. Your
web pages must be appealing, credible and convincing.
When you're sure that your web pages generate sales, optimize them
for high search engine rankings. Focus on people first, then on search
If you have convincing web pages, getting more website visitors will
get you more sales.
URL (Universal Resource Locator):
The older the URL, the more weight
that is is given to it. Keyword URLs also add a little more
named using keyword phrases also add weight (weight=higher position in
the search results). (Example:
sub page that sells Vodavi Phones:
Don't buy a new URL; take
advantage of the URL you already have and correctly name the sub-pages.