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Google Tips
Web Credibility:

Why Is Credibility Important?

Credibility is crucial if you want to make money with your website.  Visitors to your site must have trust in your company.  It's pointless to spend a lot of time and effort on getting visitors from search engines if those visitors don't convert to sales.

The Stanford Guidelines for Web Credibility:

  • Make it easy to verify the accuracy of the information on your website.
  • Show that there's a real organization behind your site.
  • Highlight the expertise in your organization and in the content and services you provide.
  • Show that honest and trustworthy people stand behind your website.
  • Make it easy to contact you.
  • Design your site so it looks professional (or is appropriate for your purpose).
  • Make your site easy to use -- and useful.
  • Update your site's content often (at least show it's been reviewed recently).
  • Use restraint with any promotional content (e.g., ads, offers).
  • Avoid punctuations errors of all types, no matter how small they seem.


Make sure that your web pages are optimized for human web surfers before you start with your search engine optimization activities. Your web pages must be appealing, credible and convincing.

When you're sure that your web pages generate sales, optimize them for high search engine rankings. Focus on people first, then on search engines.

If you have convincing web pages, getting more website visitors will get you more sales.

URL (Universal Resource Locator):

The older the URL, the more weight that is is given to it.  Keyword URLs also add a little more weight.

Sub-pages named using keyword phrases also add weight (weight=higher position in the search results).  (Example: sub page that sells Vodavi Phones:
www.mysite/vodavi-phones.htm)  Don't buy a new URL; take advantage of the URL you already have and correctly name the sub-pages.


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