Search Engine Help Tips
If your website doesn't come up on the first page, you need to invest your time and effort into optimization of your site. Believe me, that is all it takes! And you need to get the basics right; you don't need to chase the latest search engine optimization “trends” as these will usually only make a difference between search result slots 6 to 7 or vice versa. If all you're doing is submitting your website to search engines, you won't be successful.
SEO Keyword Phrases
Compile a list of the main keywords and/or keyword phrases you think a person would use if searching for your services or products on the Internet.
You should start with more targeted keyword phrases and optimize your pages for different keywords with less competition. The higher page ranking (PR) your website has for keywords with lower competition, the more likely it is that your website will also get high rankings for more competitive keywords within the same topic. Keyword tool
Some webmasters are obsessed with the length of the title tag. Others submit their website once a week to the search engines. And there are webmasters who insist that certain parts of their website links use the “rel=nofollow attribute.” Again, follow the basics.
Determine what keywords your customers use when searching for your product or services. One of the most common mistakes many webmasters make is choosing the wrong keywords and keyword phrases, which can waste your time and money. Keyword tool
The best keywords are not always the keywords with the biggest search volume. Rather, the best keywords are the ones your customers type-in when searching for the product or services you offer in your area. This is what I call "niche keywords." The best keywords for SEO are those keywords that deliver targeted visitors a product or service to buy. It doesn't matter if a keyword has thousands of searches because, if none of the visitors who find your website through their use of highly popular keywords will buy, then that keyword won't help you as much as targeted keywords will. Build your pages for the targeted keywords and wrap your SEO around it (titles, alt text, etc.).
If you want your website to come up in the #1 slot using a keyword, you must first determine whose website IS coming up #1 for that keyword and do what they did, but do it better. Think like a buyer for niche keywords.
Targeting relatively popular niche keyword advantages:
Keyword tactics NOT to use:
Google and the other search engines started
ignoring the keyword meta tag because webmasters stuffed it full of
keywords, with no regard to the relevance of the web page or website.
The practice of search engines using the keyword meta tag stopped years
Another keyword tactic you can give up is
trying to attract a larger audience by optimizing for one, or even two,
keyword phrases. There is
too much competition and it's not going to work.
Most people searching for answers or products use specific
questions. When they
search, they build a keyword query based on what they need. They're not
going to search for “shoes” when they need shoes; they're going to
search for a particular shoe manufacturer or type of shoe.
So what shoes do you offer and what keywords do searchers type
into Google to find them? You should optimize your website for those
Should you use PPC (Pay Per Click)
or SEO (Search Engine Optimization) to market your website?
confirm that you shouldn't focus solely on pay-per-click search engine
advertising. While PPC can
be a good addition to your normal website promotional activities, be
aware that it's also a way for your competition to “ring your bell”
and cost you additional money by searching and clicking on your PPC ad.
And it's done a lot more than you would think, even though Google
claims to keep it out! You'll
receive a better return on investment (ROI) with natural search engine
Many webmasters who are new to website promotion choose only
pay-per-click advertising because that's all they know and also because
optimizing your website's pages for natural search engine results
involves a lot more work and considerable knowledge of Search Engine
Optimization. In the long
term, you'll receive better returns on your investment with natural
search engine optimization.
However, PPC will give you information about which keywords people
are using to search. What
I've done in the past is pay a low per-click rate on the keyword/phrases
and then wait and watch how many impressions that keyword gets.
This is an excellent way to see how your keywords are performing
and which ones to use.
The best thing you can do is work on the content of your website to
show Google's web page spider that your website is a valuable resource
for your topic