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Key Words

If your website doesn't come up on the first page, you need to invest your time and effort into optimization of your site.  Believe me, that is all it takes!  And you need to get the basics right; you don't need to chase the latest search engine optimization “trends” as these will usually only make a difference between search result slots 6 to 7 or vice versa.  If all you're doing is submitting your website to search engines, you won't be successful. 

SEO Keyword Phrases

Compile a list of the main keywords and/or keyword phrases you think a person would use if searching for your services or products on the Internet. 

You should start with more targeted keyword phrases and optimize your pages for different keywords with less competition.  The higher page ranking (PR) your website has for keywords with lower competition, the more likely it is that your website will also get high rankings for more competitive keywords within the same topic.  Keyword tool 

Some webmasters are obsessed with the length of the title tag.  Others submit their website once a week to the search engines.  And there are webmasters who insist that certain parts of their website links use the “rel=nofollow attribute.” Again, follow the basics. 

Determine what keywords your customers use when searching for your product or services.  One of the most common mistakes many webmasters make is choosing the wrong keywords and keyword phrases, which can waste your time and money.   Keyword tool

The best keywords are not always the keywords with the biggest search volume.  Rather, the best keywords are the ones your customers type-in when searching for the product or services you offer in your area.  This is what I call "niche keywords."  The best keywords for SEO are those keywords that deliver targeted visitors a product or service to buy.  It doesn't matter if a keyword has thousands of searches because, if none of the visitors who find your website through their use of highly popular keywords will buy, then that keyword won't help you as much as targeted keywords will.  Build your pages for the targeted keywords and wrap your SEO around it (titles, alt text, etc.).

If you want your website to come up in the #1 slot using a keyword, you must first determine whose website IS coming up #1 for that keyword and do what they did, but do it better.  Think like a buyer for niche keywords.

Targeting relatively popular niche keyword advantages:

  1. Niche keywords will produce a good flow of traffic to your website, provided you carefully pick keywords that have good popularity.
  2. Niche keywords will increase your chances of success. Achieving a top ranking will be much easier with a niche keyword phrase versus a very broad, highly popular phrase.  Top ranking cannot be guaranteed in an organic search engine like Google because there are entirely too many variables.  You'll increase your chances of success by choosing less competitive keywords and keyword phrases.  Think like your customer would think when implementing keywords.
  3. Niche keywords will save you time.  While you could use various keyword tools and research to achieve a top ranking for "women's shoes," the time spent to do so may not be worth it.  Let your competitor waste his time and efforts on the high-end competitive keywords and phrases.  For the amount of time your competitor spends trying to achieve a single, top-ranking keyword or phrase for your industry's most popular keyword or phrase, you could be achieving the top rankings on many other phrases.  Hence more traffic and more sales.
  4. A targeted keyword search within your “niche” yields more sales per visitor than a “broad” keyword search.  In other words, if a customer has a good idea of what they want and searches for “UGG classic short” (which is a woman’s shoe), the targeted keywords are “UGG classic short,” and the “broad” keyword is “shoes” or “women’s shoes.”  If that shoe is found on your website and at the right price, your chance for a sale is much better than if the potential customer searched for “women's shoes,” if for no other reason than it would take the customer longer to find the shoe on your site, but also because targeted keywords within your niche yield more sales! 

Keyword tactics NOT to use:

Google and the other search engines started ignoring the keyword meta tag because webmasters stuffed it full of keywords, with no regard to the relevance of the web page or website. The practice of search engines using the keyword meta tag stopped years ago.

When using keywords in alt tags on images, is the image clickable?  If it is, then the text you use in the alt tag for the image will be seen by the search engines as a “text link” and will help your ranking.  However, if the image is not clickable, it won't help ranking in the search results.

Another strategy you can forget is stuffing keywords in your content.  It will just make your content not read well to human visitors!  Also, give up the old trick of “magic percentage” of keywords to help rank your page.  Make it easily readable to end-users and get your keywords in there!

Another keyword tactic you can give up is trying to attract a larger audience by optimizing for one, or even two, keyword phrases.  There is too much competition and it's not going to work.  Most people searching for answers or products use specific questions.  When they search, they build a keyword query based on what they need. They're not going to search for “shoes” when they need shoes; they're going to search for a particular shoe manufacturer or type of shoe.  So what shoes do you offer and what keywords do searchers type into Google to find them? You should optimize your website for those words.  

Stop the first three tactics mentioned above and you’ll gain a lot of time.  Stopping the latter tactic and using your time to come up with better, more diverse keywords may not save you time, but that time spent will bring a much better return on your investment (ROI).

The other keyword tactic you need to stop is targeting the same keywords on every page of your website?  Again, diversify.

Keywords for any product or service are a huge factor in SEO.  If two or three keyword phrases bring you the most traffic, you don't want to miss out on the others.  Ever heard of long tail keywords?  That means targeting less competitive “niche markets” rather than the large competitive “broad keywords’ market.”  A long tail keyword would be like ‘small business phone systems’ while a short tail keyword would be ‘phone systems.’  So, instead of using the same keywords on every page, really think about what you're offering the visitor on each specific page and target those keywords accordingly, one page at a time.

Another keyword practice you can stop is redirecting a keyword-rich-domain to your real site.  This is going to cost you time and money and it won't gain any visitors from the search engines.  A company would use its business name for its “domain” but then they noticed that Google seems to prefer domains with keywords in them.  Keep in mind that, according to SEO Experts, buying domains and redirecting them to your actual website won’t provide any advantage because a redirected website (along with its domain name) isn’t seen by the search engines.

Now you know what keyword techniques and strategies waste your time and won’t help
your site rank in the search results.  Think smart and good luck

Should you use PPC (Pay Per Click) or SEO (Search Engine Optimization) to market your website? 

Studies confirm that you shouldn't focus solely on pay-per-click search engine advertising.  While PPC can be a good addition to your normal website promotional activities, be aware that it's also a way for your competition to “ring your bell” and cost you additional money by searching and clicking on your PPC ad.  And it's done a lot more than you would think, even though Google claims to keep it out!  You'll receive a better return on investment (ROI) with natural search engine optimization.

Many webmasters who are new to website promotion choose only pay-per-click advertising because that's all they know and also because optimizing your website's pages for natural search engine results involves a lot more work and considerable knowledge of Search Engine Optimization.  In the long term, you'll receive better returns on your investment with natural search engine optimization.

However, PPC will give you information about which keywords people are using to search.  What I've done in the past is pay a low per-click rate on the keyword/phrases and then wait and watch how many impressions that keyword gets.  This is an excellent way to see how your keywords are performing and which ones to use. 

The best thing you can do is work on the content of your website to show Google's web page spider that your website is a valuable resource for your topic
Make sure that your web pages are relevant to the search terms you're using.


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