Search Engine Help, Phoenix
Get your website
listed on as many GOOD directories as possible (the higher the PR,
or page rank of the directory, the more weight it'll carry).
Links from other related websites are a necessity. You get
more weight if you have a one-way link (a link from another website to
your website without your site linking-back to the other site), but most
other website owners want to “swap” links, which means that you
would have to link-back to their website. Tip: You can create a
separate site (URL) for links to make all your incoming links one-way
and use the other website (URL) to link-back (I've used a program called
Links 2.0). To get higher rankings on Google searches, a website needs
good back-links. Links from
link building schemes don't always work and can get you in trouble and
make it even harder for your site to rank.
You have to get the right kind of back-links to succeed, so do it
right the first time and, more importantly, keep Google happy!
Text link example:
Text link: Vodavi Phones
Not text link: http://www.mysite/Vodavi-Phones.htm
However, you need to
diversify your links...meaning don't make the anchor text the same --
shake it up a little!
How do I find my back-links?
Log into your Google account and download a list in Webmaster
Tools by doing the following:
1. Click on your site at https://www.google.com/webmasters/tools/.
2. Click on "Your site on the web" and then "Links to
3. Under "Who links the most," click "More".
4. At the bottom of the page, click on "Download more sample
If your business is
regional in nature, don't forget to submit your website to regional
List of Directories
Look for and list
your site with generic business directories and business-related
directories, using your company name and a good, descriptive,
keyword-rich and readable description.
Google Local (for
you're a local company looking for local business, make sure you list
your site with Google Local.
You will need to log into your Google Account or create one to
get a listing. If you don't have a Google account, you can create one at Google
go to Business
sign up .
Content is nothing
more than text about that page and your other pages, written with the
same keywords and keyword phrases.
Add as much content as you can and make it readable, informative
and keyword-rich. These keywords and keyword phrases can also be
used as text links to other pages within your website.
Do not copy text from other sites -- make it your own.
- Determine which keywords and keyword phrases your
customers will use when searching for the service(s) your website
- Incorporate the keywords in your page titles.
- Make your alt tags match your keywords for your pages.
- Get incoming links from relevant websites (sites within
- Add keyword-rich content within your different pages.
- Submit your site to directories.
Google uses many algorithms and that is why you
might see your website in slot # 3 one day and then slot # 6 the next
day in search results. Google
also changes the algorithms from time-to-time and only Google knows when
(and how). So, if you’re
ranking in one of the top slots, don't make any radical changes because
you think you've fallen. It
could be because Google just changed the algorithm. Your website may
look good under one algorithm, fair under another and terrible under a
third. Just keep that in
mind before you make any drastic changes! There may have also been updates introduced which have
de-valued your site for whatever reason. Try and find out what happened
before making changes.
Google uses “personalized search results”
when you’re logged into Google through either Google Mail or Google
Tools or any other account you may have with Google.
It will show you results that you have visited based on your
Google “history.” You can do a search for a keyword and you see your
site #1, but that's not what the rest of the world sees.
To make sure you’re seeing good results you can go to
pagewash.com or append &pws=0 to any search query. This
will show you the true SERPS.
Additional Ranking Information:
Duplicate web pages.
If the same relevant content
on your website can be found through different URLs, Google may think
(in some cases) that your website’s “home page” has two URLs,
which can lead to neither of those pages getting indexed at all.
site’s home page can be reached via www.website.com,
but also via (www.website.com/index.php)
one page. Many website owners utilize the SEO process for their
site’s home page and think it’s unnecessary for the other pages
on their site. All
pages within your website should be optimized.
links. The “301 re-direct” should be used to re-direct visitors to
other websites, links or domains owned by your company.
Any other way could harm your search result rankings.
The most important parts of your website should be front and
center on your site. Any
pages that are buried may appear unimportant to a search engine and,
therefore, “invisible” to it.
to navigation. In fact,
using it causes your website’s pages to become “invisible” (or
not navigated to at all) and leads to them not being indexed with
the search engines.